Vol. 27 No. 4 (2023): Advances in Decision Sciences

Published: 2024-01-29

Articles

Does Volatility in Air Pollution Index Affect Firm Financing Pattern?

Lara Al-Haddad (Corresponding Author); Shafiq Al Abed, RaEd Kamal QaQish, Zyad Marashdeh, Abd Al-Salam Ahmad Al-Hamad (Author)

1-23
Online Marketing Trends and Purchasing Intent: Advances in Customer Satisfaction through PLS-SEM and ANN Approach

Khondaker Sazzadul Karim, Mohammad Ekramol Islam, Abdullah Mohammed Ibrahim, Shin-Hung Pan (Author); Md. Mominur Rahman (Corresponding Author)

24-54
Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions

Veda Varsha Reddy B (Author); Sathish A.S (Corresponding Author)

72-89
Stock market Reaction to General Election in Pakistan: An Event Study Methodology

Mosab I. Tabash, Musla Valappil, Uzma Iqbal (Author); Umar Farooq (Corresponding Author); Kai-Yin Woo (Author)

90-113
The Interaction Between Asset Tangibility, Cash Holdings, and Financial Development: An Evidence from Emerging Economy

Mohammad AL-Gharaibeh, Aamir Ali (Author); Umar Farooq (Corresponding Author); Lara Alhaddad (Author)

114-132
How Does External Environment Affect Individual Service Innovation Performance? Empirical Evidence from The Tourism and Hospitality Industry

Ming Lei (Corresponding Author); Chih-Hung Chen (Author)

133-162